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Steel & Metal Industry

The steel and metals industry faces constant pressure from volatile raw material costs, demand cycles & EBITDA. Performance gaps persist not due to lack of investment, but because of unstable operations, weak planning, margin-blind decisions, and misalignment across functions. ansoim helps convert this complexity into measurable, sustainable business performance.

Metal Intrustry Operational Excellence

ansoim works with steel and metals leaders to stabilise core operations, unlock hidden capacity, and translate complexity into measurable, sustainable performance improvement, with accountability tied directly to business outcomes. ansoim provides ROI-Committed Operational Excellence Transformation services for manufacturing and asset-intensive enterprises, where commercial outcomes are contractually committed upfront and backed by a Money-Back Guarantee if measurable EBITDA impact is not delivered through on-ground implementation.

Manufacturing

Challenges We Solve

  • Large gap between rated capacity and actual throughput

  • High downtime and yield losses masked under broad OEE reporting

  • Process instability across heats, batches, or product grades

  • Maintenance driven by breakdowns rather than reliability

  • Weak short-interval control and limited learning from daily losses

Our Solution Approach

  • Establish shift-wise, line-wise true throughput and loss tracking (no aggregated OEE)

  • Implement hourly / short-interval control with defined triggers and responses

  • Redefine downtime, yield loss, and rework classification with clear ownership

  • Standardise shift handover, start-up, shutdown, and grade-change routines

  • Integrate maintenance readiness into daily production planning

  • Deploy structured RCA for top losses with horizontal replication

  • Track recovery of capacity and cost benefits on a weekly business impact dashboard

Sales

Challenges We Solve

  • Volume-driven sales decisions eroding contribution margins

  • Poor visibility into product-wise, customer-wise profitability

  • Misalignment between sales commitments and plant capability

  • Poor salesforce productivity

  • Inadequate performance review

  • Weak feedback loop between market signals and operations

Our Solution Approach

  • Define order acceptance rules linked to plant capacity, mix, and margin

  • Create product-wise and customer-wise contribution visibility

  • Redesign sales targets to balance volume, margin, and predictability

  • Implement weekly sales–operations alignment reviews with clear decision outcomes

  • Standardise discount approval and escalation mechanisms

  • Track salesperson productivity through activity-to-outcome metrics

  • Link sales performance reviews to fulfilment reliability and margin protection

  • Field Force visibility improvement

Supply Chain

Challenges We Solve

  • High inventory levels alongside frequent material shortages

  • Raw material volatility creating planning instability

  • Excessive expediting and logistics firefighting

  • Limited supplier performance visibility and risk management

  • Poor integration between procurement, production, and dispatch

Our Solution Approach

  • Rebuild demand–supply alignment using realistic planning logic

  • Segment inventory based on criticality, variability, and risk

  • Improve raw material and consumable planning discipline

  • Optimise logistics and dispatch for cost, service, and flow

  • Reduce working capital while improving supply reliability

People

Challenges We Solve

  • Strong intent at leadership level, weak execution on the shop floor

  • Middle management compliance masking decision avoidance

  • Functional silos between production, maintenance, sales, and SCM

  • Change initiatives slowing down due to behavioural resistance

  • Performance reviews focused on numbers, not ownership and decisions

Our Solution Approach

  • Deploy PACA (People Alignment & Change Assessment™) to quantify misalignment

  • Identify where strategy interpretation breaks across hierarchy

  • Redesign roles, decision rights, and performance expectations

  • Embed accountability through governance, routines, and review cadence

  • Ensure improvements sustain beyond individuals and leadership changes

  • Embed accountability into daily, weekly, and monthly operating rhythms

  • Align incentives and KPIs to execution quality, not reporting

  • Conduct leadership cadence audits to ensure discipline sustains post-intervention

Our Capabilities

Steel industry transformation

1

Performance Transformation 

Systematically converting operational complexity into measurable productivity, cost, and margin improvement through disciplined execution and accountability.

2

Organisational Development

Aligning structure, roles, leadership behaviours, and decision rhythms to ensure strategy is executed consistently across all levels

3

Family Business Transformation

Professionalising systems while respecting legacy—balancing governance, performance, and succession without disrupting trust or entrepreneurial spirit.

Insights

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